SPY came into being in the early-to-mid-‘90s as the brainchild of a group of over-achieving athletes and design freaks seeking new perspective through the lens of technical eyewear. This unique crew was as motivated toward creativity and freedom as they were with pushing design conventions and redefining technology, and their efforts were eagerly embraced by the burgeoning world of action, motor and multi-sports.
SPY’s founders surfed, snowboarded and skied, and they raced bikes, motorcycles and cars, of course. SPY’s patented anti-fogging frame technology was born of this passion for riding. Oleophobic and hydrophobic lens coatings were pioneered out of this same passion, where, with some California style added in, stylistic form quickly followed unparalleled function. That was almost twenty years ago and those elements are here to stay.
Today, SPY continues uniquely as a collaboration of extraordinary athletes, designers and creative people connected by a common obsession with action sports, technology, style, music, the world around us and the facilitation of world-class performance and unbridled fun. We make incredible products that go on your face, allowing you to see clearer, look cooler, perform better and be more comfortable while doing the things that make you feel most alive. We are committed to making the highest quality, most functional, best-looking eyewear on earth and supporting like-minded people and the pastimes that inform who we are and what we do.
Flatwater Cycling is proud to have Spy Optics as the official eyewear sponsor of the team on and off the bike.